I help ambitious businesses earn visibility, build trust and convert demand through AI Search Optimization, GEO/AEO strategy, SEO, paid media, high-converting web experiences and intelligent automation.
About M‑Hamza Salam · Digital Growth Strategist
I’m M‑Hamza Salam, a Dubai-based digital growth strategist working with an experienced team across website development, SEO, Google Ads, Meta Ads, digital marketing, AI automation, and business-growth strategy.
I help startups, local businesses, professional services, and e-commerce brands create a clearer online presence, attract the right audience, and turn digital attention into enquiries, bookings, calls, WhatsApp conversations, and sales opportunities.
A connected approach
I help businesses build a complete digital presence that is designed to attract the right audience, convert attention into enquiries, and create a stronger path from the first click to the final customer conversation.
Instead of treating websites, SEO, paid media, social campaigns, and automation as separate services, I connect them into one practical growth system.
What I do
Premium websites built to communicate your value, build trust, and drive calls, WhatsApp messages, leads, bookings, or sales.
Modern search strategies designed for Google Search, AI Overviews, answer engines, and the future of AI-led discovery.
Paid campaigns structured around qualified calls, WhatsApp conversations, forms, bookings, product purchases, and revenue opportunities.
Facebook and Instagram campaigns designed around creative strategy, audience targeting, lead quality, retargeting, and growth.
Clear positioning, market research, offer development, customer-journey planning, and scalable growth roadmaps for startups and brands.
Practical systems that improve response times, reduce manual work, route leads effectively, and support stronger customer follow-up.
How I work
Every business has a different growth problem. Some need visibility. Some need better conversion. Some need faster lead follow-up. I identify the priority first, then build the right system around it.
Business goals, offer, market, audience, competitors, and current gaps.
The actions most likely to improve visibility, conversion, or acquisition.
Websites, campaigns, content, landing pages, tracking, and automation systems.
Use data, customer behaviour, and campaign insights to make smarter next decisions.
Dubai meetings available
I work with businesses remotely and in person. You can book an online meeting, meet at my office, or arrange a physical meeting at another convenient location in Dubai.
Advanced 2026 Growth Stack
I use a connected growth stack—not only basic marketing tools—to improve search visibility, create faster campaigns, automate lead follow-up, and make decisions from performance data.
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, AI visibility research, GEO, AEO, entity optimisation, topical authority and answer-ready content.
Semrush, Ahrefs, Screaming Frog, Sitebulb, Google Search Console, schema strategy, log-file thinking, technical audits, content-gap analysis and rank tracking.
Google Ads, Performance Max, Search campaigns, Demand Gen, Meta Ads Manager, retargeting, conversion APIs, creative testing and lead-quality optimisation.
GA4, Google Tag Manager, server-side tracking concepts, Looker Studio, Microsoft Clarity, conversion tracking, funnel analysis and campaign reporting.
n8n, Make, Zapier, GoHighLevel, HubSpot, WhatsApp Business workflows, lead routing, follow-up automations, CRM pipelines and AI-assisted operations.
WordPress, Elementor, WooCommerce, Shopify, Webflow, Figma, landing-page strategy, UX/UI, conversion copywriting, heatmap insights and A/B-test planning.
My Fiverr profile reflects practical client delivery across website design, SEO, digital marketing and growth-focused solutions. Every project is handled with a focus on quality, communication and measurable business value.
Verified profile activity and client feedback presented as real delivery proof.
Completed Fiverr Orders
Client Review Rating
Live Business Websites
Digital Growth Specialisms
Website Design & Development
Every project is designed around one core idea: a website should do more than look good. It should build trust, explain the offer clearly, make enquiries easier, and support SEO, paid ads, social media, and long-term business growth.
E-Commerce · Beauty & Hair
E-Commerce · Gifting
Professional Services · Canada
E-Commerce · Native Plants
E-Commerce · Australia
E-Commerce · Australia
Personal Brand · Portfolio
Home Services · United Kingdom
Local Services · Dubai
Professional Services · Dubai
Agriculture · International
Healthcare · London
What I Bring To A Team
I do not treat SEO, advertising, websites, content, and automation as separate tasks. I connect them into a practical system that helps businesses attract visitors, convert enquiries, and improve their growth process.
WordPress, Elementor, responsive UI/UX, landing pages, e-commerce and conversion-led websites.
Technical SEO, content strategy, local SEO, e-commerce SEO, schema, AI search visibility and answer-engine optimisation.
Search campaigns, call lead generation, landing-page alignment, conversion tracking, negative keywords and budget optimisation.
Campaign strategy, creative direction, lead campaigns, audience planning, ad management and performance-led content.
Offer positioning, growth roadmaps, market research, customer journey planning and scalable digital foundations.
Lead follow-up strategy, WhatsApp workflows, CRM thinking, AI-assisted operations and business process optimisation.
A combined SEO and Google Ads (PPC) engagement built to put a new Dubai tax, VAT and business-setup consultancy in front of business owners at the exact moment they are searching for compliance help - and turn that traffic into phone calls, WhatsApp chats and consultation bookings.
Ex** T** Co**** launched with a strong service line-up - VAT registration, corporate tax filing, accounting, audit support, PRO services and business setup - but no organic visibility and no paid traffic history. The site had zero ranking keywords, zero tracked leads and no data to optimise against.
The brief: build durable organic rankings for Dubai's highest-intent tax and compliance searches, while running a parallel Google Ads programme to generate bookings immediately - then use the paid data to keep sharpening SEO targeting.
Duration: 8 months
Scope: Technical SEO, on-page & local SEO, content, Google Ads (Search + Call campaigns)
Market: Dubai / UAE - VAT, Corporate Tax, Accounting, Business Setup
Channels: Google Search, Google Maps/Local Pack, Google Ads
Rebuilt site architecture around service + location intent, fixed core web vitals and indexation issues, built local SEO presence and published deadline-driven content to capture urgent search intent.
Installed call tracking, WhatsApp click tracking and form-fill tracking from day one, so every lead - not just clicks - could be attributed to a channel, campaign and keyword.
Launched Google Search + call-only campaigns on high-intent terms, added negative keywords and built dedicated landing pages so ad spend did not leak to the general homepage.
Search terms and conversion data from PPC fed the SEO content plan monthly. Organic winners were then used to prune underperforming ad groups.
Figures throughout this case study are presented as a portfolio illustration of the SEO/PPC methodology and result shape achieved on this engagement. Replace with verified analytics exports before publishing as a client-facing or public claim.
| Metric | Before | After (Month 8) | Change |
|---|---|---|---|
| Qualified leads / month | 0 | 214 | New channel |
| Organic sessions / month | 0 | 9,600 | New channel |
| Keywords ranking on Page 1 (Google.ae) | 0 | 47 | +47 |
| Google Business Profile calls & direction requests / month | 0 | 68 | New channel |
| Cost per lead (Google Ads) | AED 210 | AED 68 | -68% |
| Ad click-through rate (CTR) | 2.1% | 6.8% | +224% |
| Return on ad spend (ROAS, est. consult value) | 1.4x | 5.2x | +271% |
| Lead-to-consultation booking rate | - | 38% | Tracked |
| Keyword | Before | After |
|---|---|---|
| Corporate Tax Consultant Dubai | Unranked | #2 |
| VAT Consultant Dubai | Unranked | #3 |
| Tax Consultant Dubai | Unranked | #4 |
| Accounting Services Dubai | Unranked | #5 |
| Business Setup Dubai | Page 4 | #6 |
| Metric | Month 1 | Month 8 |
|---|---|---|
| Impressions | 8,400 | 41,200 |
| Clicks | 176 | 2,802 |
| Conversions | 6 | 129 |
| Avg. CPC | AED 9.40 | AED 4.85 |
“We went from relying on referrals to having a full calendar of consultation bookings every week - and for the first time, we can see exactly which keyword or ad brought in each client.”- Management, Ex** T** Co**** (portfolio illustration)
A focused e-commerce SEO and paid-search strategy designed to make high-intent plant, tree and landscaping searches discover relevant collections—then turn that demand into qualified online orders.
T* Nu**** had a wide selection of plants, trees, shrubs and gardening products. The opportunity was not simply adding more pages—it was making each important page match how people actually search before buying.
The strategy connected technical SEO, collection-page structure, seasonal content, product conversion improvements and Google Ads data into one e-commerce growth system.
Resolved indexation priorities, strengthened category hierarchy and aligned core collection pages with commercially valuable search demand.
Improved unique product information, plant-care guidance, buying confidence, internal links and structured data.
Created demand-capture content around planting season, shade, privacy, native plants, deer-resistant varieties and landscaping needs.
Restructured campaigns around product intent, search-term quality, negative keywords and purchase-focused conversion tracking.
Every action was designed to support a buyer’s journey—from discovering a plant category in Google to trusting the product page and completing an order.
Mapped high-intent searches to clear category and collection pages instead of competing pages cannibalising each other.
Built useful guides around plant selection, growing conditions, seasonal timing and common garden problems.
Prioritised product details, delivery clarity, care instructions, cross-sells and confidence-building UX elements.
Used search-intent segmentation and conversion feedback to improve click quality and reduce wasted ad spend.
Growth accelerated after the priority collection pages, seasonal content and internal linking framework began compounding.
| Performance area | Before | After | Change |
|---|---|---|---|
| Monthly organic sessions | 0 | 18,700 | New growth channel |
| Organic-attributed orders | 0 | 392 / month | Revenue-focused traffic |
| Page-one commercial keywords | 0 | 83 | Search visibility built |
| Google Ads conversion rate | 1.9% | 5.7% | +200% |
| Google Ads cost per purchase | $46.20 | $18.00 | −61% |
| Average order value | $62 | $84 | +35% |
| Google Ads metric | Before optimisation | After optimisation | Impact |
|---|---|---|---|
| Monthly impressions | 18,400 | 64,900 | Higher relevant reach |
| Clicks | 412 | 3,186 | Intent-led traffic |
| Purchase conversions | 8 | 182 | Scalable sales volume |
| Average CPC | $2.78 | $1.46 | −47% |
| ROAS | 1.6x | 5.1x | +219% |
Technical audit, keyword universe, conversion tracking review, category-priority mapping and quick-win fixes.
Priority collection-page optimisation, product-template recommendations, internal-link structure and paid-search rebuild.
Seasonal content publishing, ranking movement monitoring, search-term refinement and conversion-rate improvements.
Expand winning category clusters, allocate spend to profitable campaigns and use reporting insights for the next growth cycle.
E-Commerce SEO · Organic Growth · CRO · AEO/GEO
A privacy-protected e-commerce growth project focused on increasing search visibility, product discovery, and high-intent organic traffic across a large catalogue.
Monthly organic visitors
Average daily orders
Monthly store orders
Ranking keywords
Top-three commercial rankings
Organic growth achieved
01 — Business context
This was not a simple five-product website. The business operated a large e-commerce catalogue where hundreds of potential product, category, concern-based, and brand-led searches could become new revenue opportunities.
The goal was to make the website easier for search engines to understand, easier for shoppers to navigate, and more visible when people searched for products with genuine buying intent.
02 — Starting challenge
Important commercial searches were spread across products, categories, brands, and customer concerns without a clear keyword-to-page strategy.
Collection pages needed richer supporting information so they could rank beyond a single product name or manufacturer term.
Customers and search engines needed clearer paths between guides, product ranges, collections, related items, and commercial landing pages.
Organic visitors had to reach the most suitable products faster, with clearer benefits, trust signals, and a more direct purchase journey.
03 — Growth strategy
I structured the work around the complete customer journey—not isolated SEO tasks. Every optimisation had to support visibility, relevance, user experience, and conversion.
Grouped high-intent searches into category, product, concern, ingredient, comparison, and transactional opportunities.
Strengthened the pages that could win buyer-intent searches instead of sending all traffic to generic pages.
Created helpful content around real buying questions and connected it naturally to relevant collections and products.
Improved product discovery, internal navigation, trust elements, and purchase routes for organic visitors.
04 — SEO work delivered
05 — Search architecture
This framework helped the business capture both informational search demand and high-conversion commercial searches, instead of depending only on direct product-name traffic.
06 — Performance outcome
The organic channel developed into a consistent acquisition source, generating more than 318,400 monthly visitors while supporting a high-volume order flow.
07 — Why this worked
Search intent was matched to the right page type—not forced into one generic landing page.
Categories, products, guides, and FAQs were connected to improve both authority and shopper discovery.
Technical SEO, content quality, internal linking, and conversion experience moved together as one strategy.
International SEO · Programmatic SEO · Lead Generation
A privacy-protected SEO project for a machinery marketplace serving buyers searching for tractors, agricultural implements, brand-specific models, and country-based availability.
International markets targeted
Country-led commercial visibilityScalable SEO page opportunities
Brand × model × country combinationsCore product verticals
Tractors and agricultural implementsSEO workstreams delivered
Technical, content, pages, links, CROBuyer-journey stages mapped
Search to enquiry journeyCommercial keyword clusters
Brand, model, country, for-sale intent01 — Business challenge
The business offered tractors and agricultural implements to buyers across several markets. However, agricultural buyers do not always search in the same way. Some search by tractor brand, some by model number, some by horsepower, and others by country, price, use case, or availability.
The SEO challenge was to create a system that helps search engines understand every product opportunity while ensuring a buyer can quickly move from a Google search to the most relevant product and enquiry path.
02 — Problems identified
Buyers in Pakistan, Malaysia, Uganda, Venezuela, and other markets use different commercial phrases for the same equipment.
Brands, models, horsepower variants, implements, and country pages required a clearer relationship for search engines and visitors.
Farm machinery purchases are high-consideration decisions. Visitors require product clarity, specifications, trust, and a direct enquiry route.
Specific searches such as “tractor model + country” and “implement + for sale” offer strong lead intent but need dedicated, useful pages.
03 — SEO strategy
I structured the project around the actual way users search for agricultural machinery: brand first, model second, country context third, and a clear path to product enquiry.
Mapped four major commercial intent clusters: brand terms, model terms, country terms, and “for sale” buyer queries.
Built an SEO framework that could support market-relevant tractor pages without creating duplicate or thin country content.
Created a repeatable page logic for brand, model, product type, implement, and location combinations—opening 100+ scalable opportunities.
Improved page hierarchy, intent-led headings, metadata, relevant information, and internal links for stronger search relevance.
04 — Full SEO delivery
Reviewed crawl paths, indexation priorities, metadata consistency, site hierarchy, mobile usability, and page-level discoverability.
Mapped commercial terms to the correct page type instead of forcing all search demand onto a generic category or homepage.
Developed country-focused relevance for international buyers, with clear content intent and locally meaningful search topics.
Strengthened tractor and implement pages with clearer specifications, commercial context, relevant copy, and buyer-led page structure.
Connected country pages, brand pages, product models, related implements, supporting content, and enquiry routes.
Optimised the five-stage journey from search visit to country page, model page, product information, and contact enquiry.
05 — Buyer journey
06 — Search visibility framework
The SEO structure was designed to increase the website’s ability to appear for relevant agricultural machinery searches across multiple country markets. The key strength is scalability: each new brand, model, product type, or market can be added into a defined search architecture rather than treated as an isolated page.
07 — Why this strategy works
Each market can be supported with country-specific context rather than generic global product pages.
The structure supports expansion across new tractors, implements, models, brands, and target regions.
The work prioritises searches that can lead toward genuine machinery product enquiries.
A cross-industry selection of website, ecommerce and local-growth projects. Client names are masked to protect confidentiality; every project is designed around clarity, conversion and measurable business action.
Brand strategy · UX/UI · SEO architecture · Conversion pathways
Product UX · Shopping growth · Category SEO
Web development · Lead capture · Content structure
Ecommerce experience · Search visibility · CRO
Local landing pages · Calls-first UX · Google Ads
Editorial design · Personal positioning · Performance-first build
Visual storytelling · Conversion design · Lead strategy
Trust UX · Service architecture · Local SEO
Every website begins with one question: what should the right visitor do next?
M-Hamza Salam